Marketing Moves. A New Approach to Profits, Growth, and Renewal, Hardback/Suvit Maesinsee

Descriere & specificații

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

Produse similare

Harvard Business Review PressThe Messenger. Moderna, the Vaccine, and the Business Gamble That Changed the World, Hardback/Peter Loftus

158,99 lei

Harvard Business Review PressRed Ocean Traps (Harvard Business Review Classics), Hardcover/W. Chan Kim

77,99 lei106,99 lei-27%

Harvard Business Review PressHBR Guide to Managing Flexible Work (HBR Guide Series), Paperback/Harvard Business Review

93,99 lei

Harvard Business Review PressHbr's 10 Must Reads on Platforms and Ecosystems (with Bonus Article by Why Some Platforms Thrive and Others Don't by Feng Zhu and Marco Iansiti)/Harvard Business Review

122,99 lei

Harvard Business Review PressStage (Not Age). How to Understand and Serve People Over 60 - the Fastest Growing, Most Dynamic Market in the World, Hardback/Susan Wilner Golden

158,99 lei

Harvard Business Review PressSupply Chain. The Insights You Need from Harvard Business Review, Paperback/Daniel Weise

122,99 lei

Harvard Business Review PressExperience, Opportunity, and Developing Your Career, Paperback/Deborah Grayson Riegel

108,99 lei

Harvard Business Review PressCapitalism at Risk, Updated and Expanded: How Business Can Lead, Hardcover/Joseph L. Bower

110,00 lei175,99 lei-37%

Harvard Business Review PressBring Your Brain to Work: Using Cognitive Science to Get a Job, Do It Well, and Advance Your Career, Hardcover/Art Markman

101,86 lei144,99 lei-30%

Harvard Business Review PressExperimentation Works: The Surprising Power of Business Experiments, Hardcover/Stefan H. Thomke

180,99 lei

Orion Publishing CoDragon Waiting, Paperback/John M. Ford

93,99 lei

APA PublicationsInsight Guides Pocket Nice, Cannes & Monte Carlo (Travel Guide with Free Ebook), Paperback/Insight Guides

50,99 lei